The α-EG is a byproduct of the sake (Japanese rice wine) fermentation process. It has been used as a high moisturising ingredient in the Japanese skincare. The founder has focused on its high functionality of this ingredient to help cats to have a healthy coat and skin.

An enzymatic, no-foaming shampoo will gently cleanses your cat with minimal stress and water waste. The two probiotics ingredients: sake derived moisturising ingredient ‘α-EG’ and soy fermented extract will leave your cat’s coat and skin healthy and moisturised.

Cat skincare is vital for maintaining overall health, as it protects against infections, parasites, and environmental hazards. Regular grooming helps manage allergies, reduces shedding, prevents hairballs, and allows for early detection of health issues. It also enhances comfort and well-being, contributing to a longer, healthier life for your cat.

"Be-Wash products use natural ingredients that are safe and gentle for cats to use as well as using α-EG (moisturiser) from Japanese sake. They prioritise the animal safety first and is designed for all cats to use. Their products are great for cleaning the bottom area. It reduces the odour and removes impurities within a few uses."

Dr. Megumi Hiroi

VeterinarianHead veterinarian of Hiroi Veterinary Clinic