About Us

How it all started.

Hello, I’m Harumi, the founder of BE-WASH. Our brand began with my beloved senior dog Leo, a tiny Papillon who lived to 16. As he aged, he developed diaper rash, struggled to eat cleanly, and no longer had the strength for regular baths. I wanted to keep him comfortable, but the products available at the time were too harsh for his delicate skin. Realizing there was nothing gentle enough for him, I decided to create it myself.

Watch our story.

Gentle grooming that respects the needs of aging pets.

Long before BE-WASH, I worked in the cosmetics and haircare industry, formulating products for humans. I understood how to build gentle, effective formulas and I realized I could use that knowledge to create the kind of pet shampoo Leo truly needed.

So, I began working on a new formula from scratch. My goal was simple. A shampoo that cleans well, feels gentle, rinses quickly, and is made from safe ingredients.

Skincare Powered by Fermentation.

A combination of 2 natural superstar ingredients:

1. α-EG (Derived from Japanese sake)
Sake contains a moisturizing ingredient called “α-EG”. It promotes collagen levels to support the skin’s moisture barrier — the perfect natural ingredient for senior pets with delicate or easily irritated skin.

2. Lactobacillus (Derived from soybeans) Lactic Acid Bacteria helps support the skin’s barrier function, which protects the skin from sebum buildup and enhances the skin’s moisture retention.

α-EG Research in partnership with the Kanazawa Institute of Technology.

α-EG is a naturally moisturizing ingredient found in Japanese sake and recent research shows that it delivers impressive hydration even in low concentrations and with short-term use. Studies also found that local sake from Ishikawa contains 1.4 times more α-EG compared to other varieties of sake in Japan. Now, it’s possible to bring this gentle, skin-supporting ingredient to senior pets around the world who need gentle grooming.

Professor Kenji Ozeki
Kanazawa Institute of Technology,
School of Bio and Chemical Engineering, Department of Applied Bioscience Researcher, Genome Biotechnology

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